NPR: "Yes, the drug war has created an image problem. But Mexico has launched an aggressive publicity blitz to try to attract more tourists, and it seems to be succeeding. Even President Felipe Calderon is involved in the full court press to tout the wonders, delicacies and marvels of Mexico to potential visitors.
On the PBS program The Royal Tour of Mexico, Calderon serves as the on-camera guide for TV host Peter Greenberg. The president leads a zip-line tour across a rain forest, rappels into a cave, climbs Mayan ruins and snorkels along a coral reef.
Mexico's Ministry of Tourism has also launched advertising campaigns at home and abroad pitching the nation's charms. The country, which has been unable to contain the bloody drug war and where dead bodies regularly get dumped in the streets, wants more people to come for vacation. Tourism officials point out that a record number of visitors are flying into Mexico's resorts, investors are plowing money into new hotels and most tourist destinations are miles away from the cartel violence." read more
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