Globalization: 'Multilatinas' in a Globalised World

ECONOMY-LATIN AMERICA: 'Multilatinas' in a Globalised World - IPS ipsnews.net: "Brazilian firms like mining giant Vale or the Petrobrás state oil company and Mexican firms like Cementos Mexicanos (Cemex) or the Bimbo bread maker are no longer only playing a dominant role in Latin America, but have begun to make headway in the U.S. market and other regions and have become drivers of economic globalisation. ...

The emergence of Global Latinas, it cannot be doubted, has been facilitated by a general context in Latin America of surging economic growth driven by high commodity prices," writes Lourdes Casanova in the book 'From Multilatinas to Global Latinas; The New Latin American Multinationals'. ...

In her book, she makes an in-depth case study of 11 Latin American firms, including Mexican corporations like Bimbo, which has 100,000 employees in 17 countries; Cemex, with 57,000 workers in 33 countries; and telecom giant América Móvil, with more than 200 million customers in 18 countries."