Apr 12, 2012

Social Media Impacting Mexican Presidential Contest

New America Media: Social media websites like Facebook, Twitter and Youtube are upending Mexico’s presidential race. What only months ago had seemed like a foregone conclusion in Mexico – a victory for the Institutional Revolutionary Party (PRI), twelve years after being voted out of power in national elections -- is no longer a sure bet.

Last fall, the Spanish newspaper El Pais summed up the conventional wisdom at that time by writing:

“Mexico is preparing for a lengthy campaign that may lead to the return of the Institutional Revolutionary Party… The candidate best placed in the starting line, according to all polls, is PRI candidate Enrique Peña Nieto, the young and telegenic governor of the State of Mexico. But his political opponents believe he would also bring about a return of the old regime’s authoritarianism, opacity and corruption that dominated the country for 70 years." read more

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